Highlights cool tones in blonde, silver, and platinum hair.
The Platinum Shampoo uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes gray hair appear brighter, shinier, and more silver in appearance.
This color effect will become more pronounced with continued use. Conversely, if you no longer desire this effect, it is easily washed out with another shampoo.
Ingredients
Aqua (Purified Water), Aloe Barbadensis (Decolorized Aloe Vera) Gel, Malva Sylvestris (Blue Malva) Extract, Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide Mea, Glycerin (Vegetable), Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Amodimethicone, Glycol Distearate, Helianthus Annus (Sunflower) Extract, Salt, Citric Acid, Gluconolactone, Sodium Benzoate, Octyl Methoxycinnamate, Natural Fragrance.
* Organic
‡ Tested non-GMO
‡‡ Natural isolate blend sourced from essential oils
§ Made with organic soy; non-GMO.
♦ Components of Natural Essential Oils
** CoQ10 Liposome
† Ester-C ® Topical
